<p> WILLARD, Ohio, May 2, 2001 /PRNewswire/ &#8212; A new East of Chicago Pizza Company<br />
 location will soon have a potential customer pool of 3.5 million happy people<br />
 when it opens May 5 at 2015 5th Street in Sandusky, Ohio. The nondescript<br />
 address alone doesn&#8217;t tell the story, though, because 5th Street is the<br />
 causeway and only entrance to Cedar Point, one of the largest amusement parks<br />
 in the world, with an annual attendance of 3.5 million fun-seekers.</p>
<p> This special location is owned by the company and is not a franchise. It<br />
 represents an invaluable marketing opportunity, placing the East of Chicago<br />
 brand in front of families from all over the Midwest and beyond. Development<br />
 consultant and store manager Shawn Roth said, &#8220;We will be promoting brand<br />
 awareness in new markets and creating new opportunities for East of Chicago<br />
 restaurants everywhere.&#8221;</p>
<p> Approximately $25,000 has been lavished on signage for the restaurant,<br />
 which now has one of the biggest pole signs in the chain. &#8220;We will get<br />
 noticed,&#8221; said Scott Granneman, East of Chicago&#8217;s founder and president. &#8220;We<br />
 have remarkable visibility, a strong staff with good leadership, and we are<br />
 very focused on making this a huge achievement.&#8221;</p>
<p> The Sandusky dine-in/carryout location seats 120 and serves East of<br />
 Chicago&#8217;s namesake deep-pan pizza dough, which is made fresh daily. In<br />
 addition to 14 traditional toppings, the chain&#8217;s specialty pan pizzas include<br />
 The Tower Pizza, BBQ Chicken Pizza, the Taco Pizza, and Peanut Butter and<br />
 Jelly Pizza. It will also feature the company&#8217;s unique-to-the-industry<br />
 buffet, with the same pizzas, delicious sub sandwiches, and salad. The<br />
 restaurant will also deliver to hotels in the Cedar Point area, and opens each<br />
 day at 11 a.m. and closes one hour after the park closes. The phone number is<br />
 (419) 621-9090.</p>
<p> East of Chicago Pizza Company is one of the fastest growing pizza chains<br />
 in America, and it has gained national recognition within the last two years.<br />
 It was ranked 217 on &#8220;Entrepreneur Magazine&#8217;s&#8221; 20th annual Franchise 500 list,<br />
 and the trade publication &#8220;Pizza Today&#8221; rated the company 25 on its Hot 100<br />
 Franchises List. East of Chicago Pizza Company has more than 3,000 employees<br />
 and more than 135 dine-in and delivery/carryout locations in five states.</p>

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