<p><a href="http://cpfoodblog.com/wp-content/uploads/2016/04/160330-Kings-Dominion-Coca-Cola-Beverage-Truck.jpg"><img src="http://cpfoodblog.com/wp-content/uploads/2016/04/160330-Kings-Dominion-Coca-Cola-Beverage-Truck.jpg" alt="160330 Kings Dominion Coca-Cola Beverage Truck" width="1155" height="768" class="aligncenter size-full wp-image-7914" /></a></p>
<p>SANDUSKY, Ohio, Oct. 25, 2012 /PRNewswire/ &#8212; Cedar Fair Entertainment Company (NYSE: FUN), a leader in regional amusement parks, water parks and active entertainment, and The Coca-Cola Company today announced a 10-year agreement, making Coca-Cola Cedar Fair&#8217;s &#8220;Official Refreshment Beverage&#8221; of its parks beginning January 2013.</p>
<p>The new agreement includes product offerings and fully-integrated marketing and sponsorship opportunities designed to maximize marketing collaboration and activation. Coca-Cola beverages will be made available to park guests throughout Cedar Fair&#8217;s regionally dispersed network, which encompasses 11 amusement parks, 6 waterparks and 5 hotels, including Cedar Point, which has been voted the &#8220;Best Amusement Park in the World&#8221; for 15 consecutive years. Guests will have the opportunity to purchase the beverages at a broad array of venues throughout the parks, including restaurants, mobile carts and vending areas. Products will include Coca-Cola®, Diet Coke®, Sprite®, Coca-Cola Zero™, PowerAde® and Dasani® bottled water, along with energy drinks, teas and juices. </p>
<p>&#8220;We are thrilled to be partnering exclusively with The Coca-Cola Company,&#8221; said Bob Wagner, Cedar Fair&#8217;s corporate vice president of strategic alliances. &#8220;We look forward to developing a comprehensive alliance which enables park guests to create memorable moments with their family and friends while enjoying Coca-Cola&#8217;s iconic brands. We welcome the opportunity to take our relationship with The Coca-Cola Company to the next level through new marketing initiatives and products which will be debuted next year.&#8221; </p>
<p>Through the agreement, Cedar Fair and Coca-Cola will co-develop and introduce comprehensive marketing initiatives which will capture the attention of guests through a broad range of mediums, including property specific programs and campaigns tailored specifically to regional preferences. In addition, Cedar Fair and Coca-Cola will launch a fully integrated joint campaign, targeting broader audiences through social media, TV, radio, internet and cinemas. </p>
<p>&#8220;We are excited by the opportunity to expand our relationship with Cedar Fair and refresh guests with our broad array of brands,&#8221; said Stefanie Miller, group vice president of strategic partnership marketing, Coca-Cola Refreshments. &#8220;We look forward to leveraging our brands, programs and resources to enhance the guest&#8217;s experience when they Open Happiness with a Coca-Cola during their next visit.&#8221;</p>
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