Six Flags Extends Peanuts Contract to 2030

<p>Six Flags has announced the Peanuts Worldwide contract has been extended to 2030&period; <&sol;p>&NewLine;<blockquote><p>&OpenCurlyDoubleQuote;We are proud to extend our long-standing partnership with Peanuts&comma; which has delivered so many fun and cherished memories to our guests&comma;” said Christian Dieckmann&comma; Six Flags chief commercial officer&period; &OpenCurlyDoubleQuote;Both of our brands are built on bringing families together and creating one-of-a-kind experiences and emotional connections&period; The renewed relationship between Six Flags and Peanuts Worldwide will enable both companies to enhance and extend their brands through themed areas&comma; live entertainment&comma; merchandise and games&period;”<&sol;p><&sol;blockquote>&NewLine;<p>Guests in recent months have been concerned after the merger that Six Flags would not renew the Peanuts contract and would convert their licensing branding to the Warner Bros and DC Comics&period; <&sol;p>&NewLine;<p>If the parks were to go that route&comma; the legacy Cedar Fair parks would require a massive cost investment to rebrand the parks&period; <&sol;p>&NewLine;<p>The company’s collaboration with Peanuts dates back to the early &OpenCurlyQuote;80s when Knott’s Berry Farm in southern California opened the first Camp Snoopy&period; Since then&comma; the legacy Cedar Fair parks have made significant investments to introduce Charlie Brown&comma; Snoopy and the rest of the Peanuts gang to guests of all ages&period;<&sol;p>&NewLine;<p>In a time where Six Flags is concerned about cash flow and debt obligations&comma; it made no sense for the company not to renew the Peanuts license&period;<&sol;p>&NewLine;<blockquote><p>&OpenCurlyDoubleQuote;It’s been exciting to see how the legacy Cedar Fair parks have introduced our beloved Peanuts characters to new generations of kids over the years&comma; and this renewed partnership with Six Flags will ensure we expand those connections in authentic and meaningful ways&comma;” said Tim Erickson&comma; executive vice president for Peanuts Worldwide&period;<&sol;p><&sol;blockquote>&NewLine;<p><strong>&ast; If you liked this post&comma; join other readers who have signed up to for our <a href&equals;"http&colon;&sol;&sol;cpfoodblog&period;com&sol;newsletter&sol;">free Newsletter<&sol;a>&&num;8230&semi;because then you will never miss another update&excl;<&sol;strong><&sol;p>&NewLine;<p><&excl;-- --><&sol;p>&NewLine;